Pai, How to Get Rich Guide

Pai, a little town up north in the middle of farmlands has been growing in popularity with both Farangs and Thais. I’ve been there and back. Most people there are mountain folks who had stayed on inherited or illegal lands for generations. Now how to get rich?


Coffee in Love, the coffee hole I will talk about, is situated along the main road with a lucky view overlooking the flat valley. So are many other small coffee joints set up to cash in on the 4 winter months where tourist arrives like packs of wild animals on a stampede. Coffee in Love is reputed as such, you never arrive in Pai unless you have visited and drank in this coffee joint. What’s so amazing about it? To me, nothing. Its all synthetic.


You have a land acquired or inherited, all you need to do is to put up some colorful tasty buildings painted in bright colors. Then buy some junk cars and refurbish them up in attractive colors with the name of the town painted all over. Put up a bunch of senseless signs that points to North Pole or far off places with their distance shown. Plant trees and flowers all over, put swings in place. Have larger then life signs erected, put some cheap tables and chairs with unique design not local to the province and scatter them all over, white seems to work. Get some stunned horses to roam around the grass, white ones seems to work too. And then sell coffee or cakes and they, the money will come.

It is just that simple, it does not take much of an investment if you already have a piece of land, oh yeah those lucky sons and daughters. But for the farmers many still, this is just a remote dream. For broken chairs and worn out tables, in wooden huts so broken they live. How to have more money to paint that pretty house or buy them fancy tables and chairs? Come, lets buy them off the land, lets turn the potential into kinetic money. Lets exploit them with our higher spending capability, so many of Bangkokians do now. The driver complained on as he drove us touring the idyllic landscapes of winter Pai.