Wednesday, November 28, 2012

From Pepsi to EST

And so for some reasons, Pepsi’s local partnership with Serm Suk bottling plant ended in the beginning of Nov 2012. No more Pepsi production in Thailand. Thais were even saying Kentucky Fried Chicken does not serve no Pepsi no more. That remains to be seen, I seem to be able to order Pepsi through their online menu. Anyway, EST had blanketed the Kingdom by storm. Why let the distribution channel got to waste Serm Suk would ask themselves. Instead of delivering no nothing to the retailers, they cooked out their own recipe and called it EST. No idea what that means. Retailers continued with whatever Serm Suk sent and sold what was received. In metro, yes we know what EST with their deceiving Pepsi matching colors is and so we went over to the Coke faction if there is a choice. At restaurants and food outlets, they would say “sorry no more Pepsi… we have EST”. But guess what when upcountry. A fellow mate of mine asked for Pepsi and was given EST. The outlets in the provinces had associated Pepsi with Serm Suk. They see the same delivery man. They pay to the same account. They order through the same channel and receive the bottles from the same truck with deceiving stickers in the same blue red white colors. To them Serm Suk water = Pepsi. I have heard of color blind, but this is either word or brand blind.

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